BUSTER DESIGN PRODUCES WORLDWIDE PROMOTIONAL TRAILER
FOR UBISOFT’S “JUST DANCE 4” GAME, FEATURING FLO RIDA
Los Angeles, CA, June 11, 2012 – Conceptual design studio Buster has produced the worldwide promotional trailer behind Ubisoft’s “Just Dance 4” videogame. The work involved both live action production and motion graphics. Brad Roth and Mark Feldstein, principals of Stun Creative, the parent company of Buster, made the announcement.
To view this work, please see:
And Via Youtube:
The trailer announces the worldwide release of the 4th iteration of the best-selling video game franchise from Ubisoft. “Just Dance 3” was the #2 best-selling game worldwide in 2011.
The “Just Dance” franchise is the number one selling dance game brand – an interesting social phenomenon because the real action of this video game genre is inside the room among the dancers/players – as opposed to most video games, where the key action is on the screen. “Just Dance” is a social catalyst, and Ubisoft wanted to express how the newest version of the game truly creates the world’s best party.
Said Jonas Morganstein, Buster’s Chief Creative Officer, Buster Design, “To visualize how ‘Just Dance 4’ creates the world’s best party, our concept was to create one continuous party sequence – seamlessly taking us from location to location with everyone joining in on the fun. We even brought the avatar coaches out of the video game and into the real world—joining in as part of the continuous dance sequence. This trailer was a great showpiece for Buster’s new Creative Director, Joel Lava. He directed the live action, as well as overseeing the animation and compositing.”
Adds Kelly Piatanesi, “Just Dance 4” Associate Brand Manager, “’Just Dance 4’ is the catalyst for the ultimate party that everyone wants to be part of—with the hottest tracklist, new modes, and quirky, cool dances. The Buster team did an amazing job with the creation and execution of the ‘Just Dance 4’ announcement trailer, not only by maintaining the essence of the brand, but also by evolving it in a way that truly surprised and delighted our fans. We needed to make a big splash at this year’s E3 Conference, and Buster rose to the challenge, by delivering a buzz-worthy trailer that both stands out in an extremely competitive environment, and has gotten the media and consumers excited about the coming of this new game. Mission accomplished and well done!”
The “Good Feeling” (Flo Rida) track is one of the songs on the “Just Dance 4” playlist – the trailer features a cameo from Flo Rida (who currently holds the #1 pop song position with “Wild One.”) Rida rapped along live with the trailer at a live launch event at this year’s E3 Conference.
Additional cameo appearances within the “Just Dance 4” trailer include many
E-lebrities with multiple million followers on Youtube:
-Harley — From Epic Meal Time, who wields a gigantic sandwich
-D-trix – A Judge from “So You Think You Can Dance”
-Lindsey Stomp – The World’s only dancing violinist
-Shane Dawson – Pop culture comedian
-Cimorelli Sisters – Seven acapella sisters
The new “Just Dance 4” trailer is being released globally this week online (via multiple web distribution channels). Buster released translated versions for multiple regions to support the worldwide release – including the U.S., UK, France, Spain, Austraila, Germany, Italy, Netherlands and Russia.
Buster is a division of the LA-based advertising agency Stun Creative, helmed by principals Mark Feldstein and Brad Roth. Buster is a conceptual design studio, specializing in design and animation for the advertising and broadcast industries.
Led by Chief Creative Officer / Executive Producer Jonas Morganstein, Buster provides its clients with a one-stop solution, by developing and delivering dynamic ideas driven by innovative imagery that always tells a story. Buster specializes in design and animation for TV commercials, TV show opens, and network packages. For more info, please see www.busterdesign.tv.
ABOUT STUN CREATIVE:
Launched in 2000 by principals Mark Feldstein and Brad Roth, Stun Creative is an award winning, Los Angeles-based advertising agency and production company that specializes in writing, directing and producing spots for cable and broadcast television networks, studios, and consumer brands.
Stun’s entertainment and broadcast industry clients include NBC, CBS, TBS, TNT, FX, Bravo, ABC, E!, Discovery Channel, Warner Bros, and 20th Television. The agency’s corporate clientele include Virgin America, Dove and Monster.com, among others.
Stun Creative is located at 5757 Wilshire Blvd, Suite # 600, LA, CA, 90036. The phone is 323/460-4035 and the web is www.stuncreative.com