Reggie Comments on 3DS Competition, eShop, and Virtual Console

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In a recent interview with Joystiq, Reggie Fils-Aime had several things to say about the Nintendo 3DS. He comments on the current status of the 3DS as well as the future of the system.

“At its heart, what Nintendo’s trying to do is to bring more and more consumers into gaming. And to do it in a way that’s fundamentally different than anyone else. With the Nintendo 3DS — yes, it’s a handheld, but 3D in the palm of your hand without glasses. A full range not only of games but of other elements — photography, video. It’s not what people expected. Which is, at its heart, what the Blue Ocean strategy and Innovator’s Dilemma (which was the other book we used to demonstrate our strategy) are all about.”

He goes on to comment on Sony’s “NGP.”

“First off, it’s a product that isn’t out yet. It’s a product that hasn’t had an announced price point, it hasn’t had an announced availability. So, how that product impacts us is to be told in the future. What enables the technology actually isn’t all that important. What is important is 3D without glasses, what is important are the communication features, what is important is the ability to take photos, the ability to play back video — those are the things that are important and what we believe the consumer wants in a new handheld device.”

When asked about competition from the growing iOS and Android games, he had this to say:

“I would argue versus other handheld devices — i.e. smartphones, as an example — what differentiates us first is content. Our stable of first-party franchises that you’ll never see on a smartphone certainly differentiates us. In addition to that, we’ve acknowledged that digital content is an area that we have to do a better job with.”

Reggie also spoke about the 3DS Virtual Console, eShop and digital content in general.

“That will be wide-ranging — everything from our own version of the Virtual Console, with GameBoy and GameBoy Color content, to all of the DSiWare content, to brand new digital content that’ll be in 2D as well as 3D. (We hope to bring in) independent developers who understand this business. We’ve been clear that we want to work with independent developers who understand this business, who have experience in this business. These are people who spent time working with larger publishers and larger developers, but had that idea in the back of their head that they needed to bring to life … and so that’s the type of entity that we want to work with. These are talented developers. That’s different from the person who envisions themselves as a developer, but actually hasn’t necessarily created anything, who doesn’t necessarily understand what it takes in this business to create compelling content. That’s where we draw the line. I’ll tell you, if someone calls us tomorrow who has no experience in the gaming industry, but has a passion and has a great idea, our perspective would be, ‘Great, but get some experience. Understand your craft, and then come back to us.’”

What is Reggie playing right now?

“That’s what I’m playing [now], but believe me, I’ll be playing all of the 18 launch titles. I try to have as much experience with our games and third-party games as possible, but right now, I’m playing Steel Diver.”

[Full interview on Joystiq]

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About the author:

Steve has been a Nintendo fan since the NES. He currently owns a NES, SNES, N64, GameCube, Wii, Wii U, GameBoy, DS, DSi, 3DS, and 3DS XL. His favorite types of games are action platformers and multiplayer “party” games. Overall, he loves a game that is pure fun and pulls him in for hours, and if that can be shared with friends, it is even better.

Steve has been blogging for NintendoFuse since April 2008. He started off as an avid reader, and eventually was asked to jump on the team. Currently, he enjoys writing game reviews and sharing breaking news with the fans and readers. You will also find him on the forums as an admin.

Steve – who has written posts on NintendoFuse.


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