WiiNintendo

CNET has put up a very lenghty interview with Vice President of Sales and Marketing at Nintendo of America, Cammie Dunaway.   In it she addresses Nintendo’s marketing strategy with the Wii, sales during the month of October as well as their stance on the motion controllers of other companies.

Sneak Peak:

Both Microsoft and Sony have announced their own motion capable devices. Sony is coming out with a motion controller, and Microsoft has been talking about its Natal project, both of which are supposed to come out next year. How concerned is Nintendo about Microsoft and Sony entering the motion control niche? Do you see those as potential competition?
Dunaway: Well, first, we feel flattered that motion control–which some people dismissed when it was first introduced by Wii back in 2003–is now becoming the industry standard. And it’s easy to see why when you see the record-breaking sales that we have enjoyed over the past several years. And what we are most pleased with is that going into this holiday season, our motion control and true one-to-one connection between what people are doing with the remote and what’s happening on the screen isn’t something that people have to wait for or is being just being talked about in a PowerPoint presentation. But it’s something that’s in stores today and that people are already enjoying.

Source

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