EA States UK Kids Are More Advanced Readers Than North American Kids

flipsds

According to CasualGamer’s interview with EA, the upcoming Flips book applications/games for the Nintendo DS will only be released in the UK.  Here is a part of the interview where Harvey Elliott explains why:

CG: Will you be taking Flips global?

Harvey Elliott: There are territory restrictions based on the publishing agreements we have with each of our partners. We’re specifically focusing this on the UK. A couple of other English-speaking territories are included, but we wanted to make the launch for this series UK-based. Literacy here is actually very high, and we feel that the UK is the right market for Flips. We compared UK and North America and found – to put it bluntly – that UK kids tend to be more advanced readers at this age group.

For the entire interview, click here.



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  • http://forums.wiinintendo.net/ SirVenom

    I wonder if they looked at percentages or hard numbers. Not sure, but I think there are WAY more people in the US than UK.