Jenny McCarthy & Ubisoft bring you “Your Shape”

August 13, 2009 – SAN FRANCISCO, USA – Ubisoft today announced that it has partnered with actress, comedienne, host and best-selling author Jenny McCarthy for Your Shape featuring Jenny McCarthy, a ground-breaking new fitness title that leverages the technological advances of an entirely new, revolutionary camera for the Wii system from Nintendo. Scheduled to be released worldwide this Holiday 2009, Your Shape featuring Jenny McCarthy is the first fitness video game that enables people to work-out controller-free. Your Shape featuring Jenny McCarthy comes with a camera peripheral that features Ubisoft’s proprietary motion tracking technology, which provides a completely personalized and interactive work-out by scanning players’ bodies, assessing their current fitness level and then projecting their images onto the TV.

In addition to being the face of Your Shape featuring Jenny McCarthy in North America, Jenny will also be your in-game work-out buddy, providing a fun and motivating exercise experience, while also ensuring that players get the most efficient, and effective, work-out possible. Once the player completes an initial fitness test, McCarthy’s in-game avatar will be able to completely personalize their workout routine to both their fitness level as well as their personal fitness goals. And, with the innovative new motion tracking technology, the game is able to follow a player’s movements as they work-out, and guides them so that they know whether or not they’re doing the exercises correctly.

“Partnering with Jenny McCarthy was a no-brainer for us,” said Tony Key, vice president of sales and marketing, North America. “Her commitment to fitness, and exceptionally wide fan-base, make her an ideal fit for the Your Shape brand. Best of all, she will make the workout fun for players, which is an element that has been missing in the fitness game market.”

“I am thrilled to be working with Ubisoft on Your Shape,” said Jenny McCarthy. “The features in the game are incredible, and you have to see the technology to believe it. I was blown away. I truly believe in the importance of fitness, and Your Shape featuring Jenny McCarthy is the perfect way to get a truly interactive, personalized workout on Wii. Given how busy we all are these days, especially once you have kids, it is important to find the most effective way to keep fit from the comfort of home.”

[Press Release]

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