Nintendo ramping up production of Wiis to 2.4 million/month

Demand for Wii Fit has spurred thousands to buy the Wii, Reggie Fils-Aime, president of Nintendo of America, said today. “We are back to a significant out-of-stock situation on Wii hardware,” he said.

But wait — more are on the way. Nintendo recently began ramping up its output of Wii consoles, to 2.4 million units a month from 1.8 million. That’s the fourth production increase since the console launched in November 2006. The increased supply is just now starting to trickle into retail pipelines, Fils-Aime said. But the factories won’t hum at full capacity until later this summer, he said.

“Currently, demand is higher than supply, but we believe we’ll soon get back to a more balanced situation,” Fils-Aime said. Balanced. Ba dum bum.

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