‘Wii Would Like to Play’ Wins Grand Effie Marketing Award

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Advertising agency Leo Burnett sent word today that they won the Grand Effie at the 40th Annual Effie Awards for their “Wii Would Like to Play” marketing campaign. The campaign won for being the “most effective” marketing effort.

“The ‘Wii Would Like to Play’ campaign chose not to embrace an obvious strategy, namely fawning over the prized teenage male gamer. Instead, Wii targeted his mom, dad and grandmother. While the competition catered to a narrow audience, Wii invited everyone to play. As a result, the Wii has been sold out nationwide since the launch and ignited a cultural phenomenon in how people experience video games,” Effie organizers said.

wii effie

[Effie Awards]



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  • http://wiinintendo.net/index.php?s=hey_suburbia hey_suburbia

    Congrats Nintendo.

    Also, testing new comment avatar too.

  • http://wiinintendo.net scullum2001

    Sweet! And Cool avatar thing too. I’m signing up for one.

  • http://wiinintendo.net/index.php?s=hey_suburbia hey_suburbia

    I’m still tweaking the avatars, so stay tuned and sign up.

  • http://wiinintendo.net scullum2001

    ok, cause mine’s not showing up.

  • http://wiinintendo.net/index.php?s=hey_suburbia hey_suburbia

    I’ll look into it scullum, I’m still tweaking the install

  • http://wiinintendo.net scullum2001

    Work, but it’s huge! haha. maybe I need to shrink it a bit…

  • http://wiinintendo.net/index.php?s=hey_suburbia hey_suburbia

    Yeah, go with 20x20px

  • http://wiinintendo.net hattrick

    got it!

  • http://wiinintendo.net/index.php?s=hey_suburbia hey_suburbia

    Do you think 20px is too small?

  • http://wiinintendo.net/index.php?s=hattrick hattrick

    i think it works for a pic like i have now. (btw, i have been having trouble making comments. i just went in and edited my random user post to get this one to work.)

  • http://www.wiinintendo.net hey_suburbia

    test

  • http://www.wiinintendo.net hey_suburbia

    comments seem to be working for me, what os/browser are you using?

  • http://www.wiinintendo.net hattrick

    Safari (OS-Mac/Leopard). Also tried Firefox. Still the only thing that works is when I log off and leave a reply/comment as a random user (inputting my name, email, and website manually).

  • http://wiinintendo.net/index.php?s=hattrick hattrick

    i figured it out. for some reason the blog program thought my comments were “spam” all the sudden. i found one and marked it as not spam. hopefully, it learns my info and doesn’t do it again.