Microsoft says Nintendo Wii success ‘unsustainable’ December 27, 2007

Xbox head of marketing, Jeff Bell, says Wii success won’t last since third-party developers have yet to show they can make any money on Nintendo consoles.
“Clearly, we have a competitor where they win and no one else wins,” Bell told Reuters in reference to the overwhelming popularity of first-party games on Nintendo platforms. “That is not sustainable, it’s never been sustainable,” he said.
Third-party publishers have struggled in past years to compete with Nintendo-made games given their critically acclaimed quality and loyal following.
Nintendo says times have changed.
Earlier this week, Nintendo president Reggie Fils-Aime told Reuters that 60 percent of Wii game sales came from outside publishers in November.
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