Prince Creates Custom Racquets for Wii

Available in multiple colors, these safe, scaled-down racquets house the Wii remote and give players an unparalleled sense that they are playing a real match with a real racquet!

“Even before the first racquets went to production, people started jockeying to get them for themselves, their kids or their friends who “just had to have them,” said Linda Glassel Vice President of Marketing and Brand Image at Prince. “Prince is a performance tennis brand excited to aid in the enjoyment of anyone who is playing any form of the sport. We think this game and these racquets will encourage people, of all ages, to get out on a real tennis court and play some points there as well.”

For Prince, creating these racquets for Wii gamers provides the opportunity to expand the brand’s visibility into alternative retail channels.

“Offering these racquets makes perfect sense for us. We are not only providing a really fun, useful accessory to the Wii user, but encouraging additional exposure for the brand and the sport as well,” added Glassel. “We hope that many of the people who find us in the video game section, will head to the sporting goods section or their local tennis shop and pick up a Prince racquet, either for the first time or to get back in the game. It is really a win-win for players and gamers.”

AVAILABILITY:
The Prince Wii Tennis racquets will be available beginning November 15, 2007 at all Circuit City locations as well as online at www.circuitcity.com

PRICING:
Suggested Retail Price – $14.99

via Press Release

Around The Net: