WiiNintendo

Nintendo’s American boss, Reggie Fils-Aime, was recently quizzed on the possibility of the two companies teaming up. “We are often compared to Apple, and I certainly view that as complimentary,” he said. “They are a very innovative company. They’re a company that has a similar mindset that technology is important, but it’s the use and application of the technology that is most important.

“Making content or — in their world, computer functionality easy and painless — certainly is something that is very much in our D.N.A. as well. But Apple, just like Nintendo, tends to be the type of company that likes to keep its own ecosystem by itself,” and as such, he conceded, “That might make any type of partnership a bit more challenging.”

Fils-Aime also let slip what keeps him awake at night. Not surprisingly, his thoughts center around the challenge of keeping the Wii momentum going throughout the year ahead. “…the upcoming holiday season truly will be our key selling season,” he said. “At that point, our manufacturing capacity will be going full bore, with additional plants operational.

“We will have fantastic software on the shelves, we will have gone beyond those initial early adopters and Wii will have to be a mainstream brand at that point. That is our biggest challenge and that’s what we’re gearing up for — to make sure that everything is properly lined up to make that happen.”

Via Aussie-Nintendo

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