It’s interesting to see how in-game advertising will change in the next consoles.  Electronic Arts has done it again. Just when we thought they took in-game advertising to its limit, they turned around and proved us wrong. EA has signed on with two advertising companies to provide a new type of in-game ad. These new [...]

Madden craziness has spread, leading to more than 2 million copies of Madden 2007 sold in its first week.  If Electronic Arts’ estimation of the sales success of Madden NFL 07 is accurate, this year’s game could be headed to the Hall of Fame in no time. The publisher believes that more than 2 million copies [...]

Tecmo’s first half reports and strategy for the rest of 2006.  It’s the season for midterm account settlements, and Tecmo’s Japanese headquarters have posted a financial summary for the first half of the fiscal year. The report offers a summary of the company’s vital statistics and gives some details about where Tecmo will direct its [...]

Vivendi is buddying up with several developers in preparation of future next-gen projects. Public companies face strict reporting requirements, which means financial reports from game publishers often reveal new titles, game delays, or other surprising announcements which, thanks to government mandate, muscle past the caution of public relations. Along these lines, Gamasutra recently noted that [...]

If you enjoy leisure reading, then buy Teaching Videogames, a new all videogame-based book available Sep. 1st.  The British Film Institute, a promoter of content related to film and moving image culture, debuts its first entirely videogame-oriented, titled Teaching Videogames. This guide, which has already been released in the UK, will be available to the [...]